Momentum Textiles & Walls, an industry leader in commercial interior products, aimed to introduce Circon™, a breakthrough in sustainable wallcovering. Circon replaces conventional vinyl’s fossil-fuel content with renewable bio-mass, offering a carbon-neutral, recyclable Type II vinyl solution with performance and price on par with traditional options.

Collaborating with branding strategist Donna Speigel, we developed “brighten your impact” as the core message, emphasizing Circon’s positive change. At NeoCon, our showroom featured a custom-printed Circon wallcovering with projected digital climate auras to symbolize its renewable technology, while a wooden panel explained key benefits. A custom soundtrack established an inviting atmosphere for visitors.

To further engage design firms, we created a mobile material kit housed in a custom-designed box. It includes a brochure, samples, and a poster, making it easy for Momentum’s sales team to demonstrate Circon’s advantages. They praised it as “the best marketing tool they’ve been sent.”

The NeoCon debut earned Circon a Silver Award in Wall Treatments and a Business Impact Award, underscoring its success. By displacing fossil fuels with renewable resources, Circon helps designers reduce environmental impact without compromising style. This patent-pending offering underscores Momentum’s drive for a more sustainable future.