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Span | Metamorphosis


Span is a studio crossing the boundaries of communication design in all mediums.

Our work is focused on challenging expectations with wit, logic, and a playful spirit. Blending typographic discipline with fearless expression, we elevate the role of the visual message in both culture and community. Span takes the long view — in every gesture and every project.

We see our design practice as a research and development lab both for our clients’ needs and for our own inquiry. We strive to discover innovative ways to increase impact in the art of communication through imagination and experimentation. We experiment with new models for sustainability that weave together equality, inclusiveness, and environmentalism as an ethos for success in both our work and our studio.

Co-founders John Pobojewski and Bud Rodecker have 25 years of shared experience shaping brand strategy and design for high-profile clients in the design, cultural, and civic communities. They are joined by a team of uniquely talented designers, photographers, 3D animators, illustrators, programmers, musicians, typographers, and educators. We believe this diverse set of viewpoints energizes our thinking, drives originality, and makes our work better.