Wolf Point East Identity & Website
- Credits
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John Pobojewski
Concept, Design Direction, DesignZach Minnich
Design, 3DRick Valicenti
Design Direction
- Also
Steelblue LLC
Architectural Visualization
Designed while at Thirst
Wolf Point is at the confluence of the three branches of the Chicago River. This historic site has been a gathering place since before Chicago was even a city, home to the region's first tavern and hotel. Wolf Point East continues this welcoming legacy, transforming an empty parking lot into a four-acre riverfront park and an iconic highrise designed by Pelli Clarke Pelli.
Our visual identity for the luxury apartments imagined a high-end palette as rich and crisp as the architecture, emphasizing precision, quality, and architect Fred Clarke's humanist approach to modernism.
The logo is a modernist take on Chicago's Municipal Device — a historic civic symbol established in 1892 and found throughout the city.
3D illustrations celebrate play in marble and glass for the gym and pool
Laser-focused illustrations for precision and fit
At the confluence of three river branches
Living within the city / Above a four-acre park
Brochure folder with minimal white foil and gold ink
Inside, a high-gloss brochure inspired by luxury automobile showrooms
The website is a scrolling cinematic experience