Wolf Point East
Concept, Design Direction, Design
Designed while at Thirst
Wolf Point is at the confluence of the three branches of the Chicago River. This historic site has been a gathering place since before Chicago was even a city, home to the region's first tavern and hotel. Wolf Point East continues this welcoming legacy, transforming an empty parking lot into a four-acre riverfront park and an iconic highrise designed by Pelli Clarke Pelli.
Our visual identity for the luxury apartments imagined a high-end palette as rich and crisp as the architecture, emphasizing precision, quality, and architect Fred Clarke's humanist approach to modernism.
The logo is a modernist take on Chicago's Municipal Device — a historic civic symbol established in 1892 and found throughout the city.