Railyard Park Identity and Signage
- Client
- City of Rogers, Arkansas
Ross Barney Architects
- Community
- Civic
- Architecture
- Services
- Branding
- Environmental Signage
- Credits
-
Rick Valicenti
Design Direction, NamingJohn Pobojewski
Design Direction, DesignBud Rodecker
DesignSuzie Shin
DesignLeah Wendzinski
DesignAnna Mort
DesignZach Minnich
Design
- Also
Architecture by Ross Barney Architects
Published in Metropolis Magazine, 1 June 2021
Designed while at Thirst
Ross Barney Architects, led by Carol Ross Barney, invited us to name, brand, and design signage for a new park in the heart of downtown Rogers, Arkansas. Once the site of Frisco rail line, Thirst’s Rick Valicenti named the park 'Railyard' and provided a modern icon inspired by the original Frisco Rail 'pelt' drawn in 1904.
Railyard will be the new cultural epicenter of downtown Rogers — already home to a long-standing Farmers Market and the vibrant summer arts Frisco Festival. Ross Barney Architects adds more program within the park with a new performing arts stage, children's play park, commemorative plaza, and water fountain.
The holistic signage program, led by John Pobojewski and Bud Rodecker, brings distinct typographic expressions for each new space as well as a design vernacular connected to the history of rail.
Construction of the logo
Unique typographic expressions were created for each programmatic space, inspired by the twists and turns of rail track
The pelt was placed as an 8 foot tall Corten steel sculpture
A collection of flags welcomes visitors to each space within the park
Vertical wayfinding take their cue from historic train signage
Custom zero mile marker and bike/ped counter
The Butterfield Stage is identified by a perforated disk of illuminated acrylic rods
Restrooms mural
The PLAYARD features low concrete pylons/letters which are sized perfectly for seating or climbing.
Street banners and a retrofitted billboard bring the Railyard identity out into the surrounding community.