Designed while at Thirst

Span's Bud Rodecker was commissioned by Wight & Company to design and develop their online presence while repositioning their brand strategy. Together with strategist/writer Donna Speigel, we redefined Wight & Company's brand promise — moving away from focusing solely on client relationships towards demonstrating the meaningful impact in the communities they serve. Our new web presence dramatically simplified how they talked about their work, placing ideas and implementation at the forefront.