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So Nu Graphic Identity Sign

SoNu Graphic Identity

Client
Smithfield Properties
Community
Real Estate
Services
Branding
Interactive
Environments
Awards
STA 100 2016
Credits

Bud Rodecker
Concept, Design

John Pobojewski
Programming

Goldray
Fabrication

Skyline Design
Fabrication

Best Imaging Solutions
Fabrication

Designed while at Thirst

SoNu Digs is Chicago’s first micro-unit building. Efficient living at SoNu means everything is within arms reach. Bud Rodecker led the Thirst team to create an identity that takes inspiration from the building's architecture and the 1927 type sample of Fregio Mecano. The type is built from modular units allowing it to expand and contract into tight spaces. It comes in three heights, Tall, Regular, and Short. Each height nests together to build a wall of typography.

The modular typeface comes in three height variations, and is set using a custom programmed indesign script. Users are able to select the number of units that are assembled creating the letterform.

So Nu Graphic Identity Website
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So Nu Graphic Identity Custom Typeface So Nu Graphic Identity Custom Typeface 2