Pizzeria Bebu Graphic Identity
Concept, Design Direction, Design, Typeface Design
Designed while at Thirst
Bebu pizza is a fresh take on classic thin-crust pizza, and exemplifies Entertainment Smith's philosophies: when it comes to food, there is no one true way; and service rules above all.
While at Thirst, Bud Rodecker created an identity system that is a new take on Italian iconography with fresh ingredients. The base of the logo is the red wedge, topped with an “Italian” reverse stress typeface, and custom lettering for “Pizzeria.” While the parts aren't authentic Italian ingredients, when combined they represent the Bebu way.