Play | Reaching Out of Reach
Design Direction, Audio
Concept, Design Direction
In light of the social disconnection caused by the global pandemic, Span imagines a new visual platform that is a collaborative art experience. Digital canvases display simple compositions created by a group of virtual performers. The aesthetic takes visual and conceptual inspiration from the art movement of Suprematism (Russian: Супремати́зм)— which emphasizes “the supremacy of pure artistic feeling.” Suprematism was practiced during the world’s previous global pandemic around 1918.
Reaching Out of Reach is a digital design research initiative conceived by Span during the COVID-19 pandemic in response to the new socially-distant way of life. As humans, we need to connect. How can we design ways to come together when we have to stay apart?