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Parkside Realty

Client
Parkside Realty
Community
Real Estate
Services
Branding
Credits

Bud Rodecker
Design Direction

Nick Adam
Design Direction, Design

Avery Branen
Design, Illustration

Parkside Realty is a family business founded by the team responsible for many of Chicago’s major projects. Among them are three of the world’s most famous structures — Willis tower (aka Sears Tower), the John Hancock Center, and Cloud Gate (aka The Bean).

Span worked with founders Bob Wislow and Camille Julmy to design a unique mark that unites the three iconic structures while maintaining the essence of each. Inspired by visual ideas found in cubism, minimalism, and modernism, the mark expresses the historical significance of Parkside while looking to the future.

Parkside Webpost 220328 1 AB 3
Parkside Webpost 220328 1 AB 2

In our finest Chicago accent: Da Sears, da Bean, and da Hancock

Parkside Webpost 220323 1 AB 4
Parkside Webpost 220328 1 AB 5
Parkside Webpost 220328 1 AB 6
Parkside Webpost 220328 1 AB 7

Span was inspired by the works of Piet Mondrian, Pablo Picasso, and Stuart Davis.

Parkside Webpost 220323 1 AB 7