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One Family Illinois

One Family Illinois

John Pobojewski
Concept, Design Direction, Strategy

Valeria Bernal

Span was asked to help rebrand SOS Children's Villages Illinois, a charitable organization dedicated to building the future of foster care by keeping families of siblings together in one household. We positioned them with a new name — One Family Illinois — to ”better represent the organization’s commitment to unity, inclusivity, and comprehensive support for children, youth and families.”

With a new name came a new visual identity that emphasized both the siblings and the housing communities that One Family Illinois provides. A bold and wide-reaching color palette celebrates their diversity and inclusivity, expressed through a secondary pattern that is used to activate different materials. The typography is modern yet playful, a nod to the organization’s strong relationship with the Chicago architectural community including Studio Gang Architects and JGMA. In addition to the identity, Span created a detailed communication suite of stationery and social media assets to outfit them for the announcement of the rebrand.

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