ON TO 2050 Branding
Concept, Design Direction, Design
Dave Burk Photography
Designed while at Thirst
ON TO 2050 — metropolitan Chicago’s 30-year comprehensive urban plan — was launched with a new brand, executive summary, and website. Following the legacy established by Daniel Burnham, regional planning agency CMAP authored a holistic and comprehensive plan guided by three key principles: Inclusive Growth, Resilience, and Prioritized Investment.
Art direction for many visuals featured within the plan were created in collaboration with photographer Dave Burk and urban design firm UrbanLab to create a visual palette for the region's present and future.
”I have the ON TO 2050 executive summary and poster in my hands and they are both stunning. I can’t wait for you all to see them. These are just a part of the enormous contribution design has made to ON TO 2050 and CMAP, but I want to thank you for your hard work on these pieces — it is truly appreciated and we can’t wait to distribute them tomorrow.”
Tina Fassett Smith
Chicago Metropolitan Agency for Planning