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CMAP Cover

ON TO 2050 Branding

Chicago Metropolitan Agency for Planning

John Pobojewski
Concept, Design Direction, Design

Leah Wendzinski

Zach Minnich
Design, 3D

Suzie Shin

Clark Nelson

Dave Burk Photography

Architecture, Illustration

Designed while at Thirst

ON TO 2050 — metropolitan Chicago’s 30-year comprehensive urban plan — was launched with a new brand, executive summary, and website. Following the legacy established by Daniel Burnham, regional planning agency CMAP authored a holistic and comprehensive plan guided by three key principles: Inclusive Growth, Resilience, and Prioritized Investment.

Art direction for many visuals featured within the plan were created in collaboration with photographer Dave Burk and urban design firm UrbanLab to create a visual palette for the region's present and future.

”I have the ON TO 2050 executive summary and poster in my hands and they are both stunning. I can’t wait for you all to see them. These are just a part of the enormous contribution design has made to ON TO 2050 and CMAP, but I want to thank you for your hard work on these pieces — it is truly appreciated and we can’t wait to distribute them tomorrow.”

Tina Fassett Smith

Communications Principal
Chicago Metropolitan Agency for Planning

OT2050 ES OT2050 ES 6 OT2050 ES 13 OT2050 ES 11

The executive summary distills the essence of the plan’s recommendations with rich visuals.

OT2050 Urban Lab Architecture

Scenes from our region’s future where imagined by urban design firm UrbanLab

OT2050 Urban Lab Reinvestment 181121 184347
OT2050 Portraits

Portraits of residents and scenes from around the region by photographer Dave Burk

OT2050 Event Banners

The plan launch event invited nearly 1,000 attendees to hear public support for the plan
from Mayor Rahm Emanuel and county board chairs including Cook County chair Toni Preckwinkle.

OT2050 Event Rahm OT2050 Event Panel
OT2050 Web Principles

The plan’s deep content was designed to be completely accessible and referenced online.

OT2050 Bag OT2050 Poster 181121 184452

Tote bag and commemorative poster