ON TO 2050 Executive Summary
Concept, Design Direction, Design
Dave Burk Photography
Designed while at Thirst
Every ten years, CMAP is responsible for creating a 30-year comprehensive regional plan for Chicago and the surrounding seven counties. Thirst designed the executive summary of ON TO 2050 — as well as the brand and website — to captivate key stakeholders and state government leaders around the plan’s recommendations.
Architectural photography studio Dave Burk and urban design firm UrbanLab were selected by CMAP to capture a visual impression of our region, both now and in the future. John Pobojewski helped direct the imagery in close collaboration with both firms, creating one cohesive visual impression that is vibrant, diverse, optimistic for the future, and focused on people.