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4 LC Detail

Lincoln Common

Client
Hines McCaffery
Community
Real Estate
Services
Branding
Illustration
Interactive
Credits

John Pobojewski
Design Direction, Design

Rick Valicenti
Design Direction

Taek Hyun Kim
Design

Zach Minnich
Design

Leah Wendzinski
Design

Clark Nelson
Programming

Suzie Shin
Illustration

Designed while at Thirst

A friendly and fun identity for a large mixed-use development in Chicago's Lincoln Park neighborhood. Colorful original letterforms and a unique 'chop' make up the identity. The 'chop' is inspired by the diagonal Lincoln Avenue, which bisects the city-block-wide site, and which is transformed by Lincoln Common into vibrant urban street for residents and retail.

1 LC Logo
2 LC Logic 2
3 LC Graphic 3
5 LC Website

Retail web presence

6 LC Illustration 2

Custom illustrations by Suzie Shin feature fun for the whole family