Krueck Sexton Partners Identity & Website
- Credits
-
Rick Valicenti
Strategic DirectionNick Adam
Design Direction, DesignJohn Pobojewski
Design Direction, AnimationLeah Wendzinski
AnimationBud Rodecker
DesignSuzie Shin
DesignAlyssa Arnesen
DesignClark Nelson
Programming
After four decades of leadership from Ron Krueck and Mark Sexton, Chicago’s legendary architecture firm Krueck + Sexton evolved the studio from a founder’s firm to a partnership practice. Introducing Krueck Sexton Partners
Rick Valicenti began the strategic design process in 2019 and the Span team guided the KSP leadership through a renaming and rebranding process announcing the new partners, refining their graphic identity, and building a new website that honors their history and looks to the future.
The new name, Krueck Sexton Partners, emphasizes their deep bench of design leaders and aligns with their lens of equity among team members.
The discipline of our identity system serves as a clear and concise structural support, emphasizing shape and whitespace, allowing KSPs fluid architectural form to be the primary statement.
The visual identity included designing 100’s of documents
The grid is designed to accommodate a wide range of imagery and the many different content types necessary for architectural proposals
Expressing the firm’s interest in material specifications,
the logo was debossed with tinted foil on an edge-painted
DTC card
The KSP expression reduces letterforms to only the necessary elements while maintaining legibility
Our clients are always part of the process
Beyond proposal and power-point presentations,
short-form pitch documents were designed for Ipad
The video announced the name change and the new partners to their clients
