Krueck Sexton Partners
Design Direction, Design
Design Direction, Animation
After four decades of leadership from Ron Krueck and Mark Sexton, Chicago’s legendary architecture firm Krueck + Sexton evolved the studio from a founder’s firm to a partnership practice. Introducing Krueck Sexton Partners
Rick Valicenti began the strategic design process in 2019 and the Span team guided the KSP leadership through a renaming and rebranding process announcing the new partners, refining their graphic identity, and building a new website that honors their history and looks to the future.
The new name, Krueck Sexton Partners, emphasizes their deep bench of design leaders and aligns with their lens of equity among team members.
The discipline of our identity system serves as a clear and concise structural support, emphasizing shape and whitespace, allowing KSPs fluid architectural form to be the primary statement.