Designed while at Thirst

The Columbus Area Visitors Center commisioned a rebrand for several unique neighborhoods within the city including downtown. The goal was to create visible connections throughout the entire municipality by giving form to the unique personalities of each community.

Our process began with engagement interviews with Columbus residents as they know their city best. Many vibrant exchanges revealed that residents had a keen awareness of design, which greatly inspired our creative process.

The final design solution extends the historic 1973 brand identity by Paul Rand through new streetscape and transit interventions located throughout downtown. Each outlining neighborhood was giving a distinct graphic pattern and gateway sculpture based on Rand’s work that features original icons and illustrations that are filled with a distinct spirit of joy found throughout the community.