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Silverroom and Pop-Up Visual Identity

Client
Silverroom
Community
Civic
Services
Branding
Environments
Print
Credits

Rick Valicenti
Design Direction

Nick Adam
Design

John Pobojewski
Audio

Designed while at Thirst

Chicago’s Silverroom founder and 2018 Loeb Fellow, Eric Williams, approached Thirst's Rick Valicenti and Nick Adam to reimagine the visual identity of his retail community space. Harvard GSD describes Silverroom as “The intersection of the worlds of fashion, music and visual art. Williams is committed to creating spaces and curating events that strengthen the community and fuel positive economic impact.”

Williams innovates the traditional models of Urban Planning through intentionally evolving the space to be a people-centered art and community enterprise. Our collaboration brought vision and a new comprehensive identity for the Silverroom. Adam’s type design unified formal ideas such as openness and structure while paying respect to the pulse of Reid Miles’ Blue Note album covers.

The work is dope.”
Eric Williams, founder of the Silverroom
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Nick Adam's type plays on rhythmic spacing, weighting, and dramatic flat and round contrast.

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Architectural rendering of the Hyde Park location by Jeremy Benson, Harvard University.

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Eric Williams, founder of the Silverroom looks thrilled!

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Both locations

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Neighborhood pride with a full lowercase character set

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Identity contractions work perfectly for social media.

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Postcards

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Neighborhood posters

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In situ

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Retail packaging for clothing and jewelry

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Tissue wrapping paper

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Business card for scale

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Outside looking in

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Chicago in December