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Belgravia Group Triangle Square Webpost 190503 4 SS 1 W2500

Triangle Square

Client
Belgravia Group
Community
Real Estate
Services
Branding
Credits

Bud Rodecker
Design Direction

Rick Valicenti
Design Direction

Suzie Shin
Design

John Pobojewski
Design Direction, Audio

Leah Wendzinski
Design, Animation

Might Make
Fabrication

Best Imaging Solutions
Printing

Designed while at Thirst

Located at the intersection of Webster and Elston Avenues and overlooking the North Branch of the Chicago River, Triangle Square will soon be home to new condominiums, apartments, and retail shopping.

Bud Rodecker led the Thirst team in the naming and graphic identity design for Triangle Square. The name takes inspiration from the development’s triangular shape and its location as the new neighborhood town square.

We then looked to the poster work of John Massey promoting Chicago's attractions for further inspiration. The resulting palette of graphics and imagery is intended to feel lively and unexpected in a traditionally reserved condo market.

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A video highlighting the vibrant neighborhood surrounding Triangle Square.

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