Oceanfront Living, Elevated

Caretta sets a new benchmark for coastal luxury. Developed by JDL, the condominium community in Juno Beach brings oceanfront views, resort-style amenities, and refined architecture together into an address unlike any other on Florida’s Atlantic coast.

Span, led by John Pobojewski, named and branded the project, creating an identity that reflects both the grace of the native Loggerhead sea turtle (named "Caretta") and the hallmark JDL standard of modern luxury. We extended the brand across every channel—designing and building a custom website on Craft CMS to showcase all 95 unique floorplans, immersive imagery, and detailed property information to guide buyers through the experience of discovery.

To launch the development, Span also produced two cinematic films: one featuring Jim Letchinger of JDL on the vision for the property, and another with Donna Lederman of Waterfront Properties, capturing the unique character of Juno Beach. Alongside broker campaigns and marketing tools, these stories positioned Caretta as more than a residence—it’s a lifestyle defined by the ocean, designed with the uncompromising quality of JDL.

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