American Land Ventures
Design Direction, Design
American Land Ventures (ALV) is Florida’s leading boutique developer of residential real estate. ALV limits the number of projects they develop to focus on creating homes with highest standards of quality.
Florida’s real estate development market is among the nation’s most crowded and competitive. ALV needed to stand out and build trust within the investment community. Span created a brand identity that acts as a seal of excellence, centering on a highly stylistic monogram.
Financial metrics of success are presented through bold, contemporary, and memorable typography. Sophisticated colors and material textures pulled directly from their developments round out the identity system.