TXI Brand Identity
- Credits
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John Pobojewski
Concept, Design Direction, Strategy, DesignNick Adam
Design Direction, DesignZach Minnich
Design, 3D, AnimationAvery Branen
Design, Illustration
Technology. Experience. Innovation. Span helped TXI shift their brand from a well-respected software development studio known as Table XI into a pragmatic innovation company including product strategy, design, engineering, and delivery. A varied color palette and flexible identity system celebrates a diversity of ideas and viewpoints.
Geometric letterforms represent different pathways to possible solutions that TXI guides their clients towards, and are further emphasized in 3D backgrounds created in both light and dark mode. TXI has earned a reputation for pushing the industry towards more inclusive and equitable practices, so all aspects of the brand had to be WCAG level-AA compliant — from color palette to typeface choice.
Span developed all materials for the rebrand, including the identity, guidelines, merchandise, illustration and icon libraries, and an initial web UX/UI to help TXI tell their own story.
T-X-I becomes a ”force multiplier” of contrasting ideas for how to work, think, and build.
Custom icons and numbers for illustrations and interfaces
Pages from the Brand Guidelines
3D illustration of the TXI approach
3D backgrounds extend the pathways concept in multiple dimensions
Backgrounds exist in both light mode and dark mode
Zoom backgrounds with/without logo for TXI’s 100% remote team
An immersive website outlines all that TXI is — their ethos, their work, their people, their products
