True Course Simulations Identity
Design Direction, Design
Span worked with True Course Simulations (TCS) to design a new graphic identity that better reflected the innovative nature of their flight training program.
TCS provides simple, efficient, and comprehensive learning solutions to help students achieve their learning goals as quickly and economically as possible. Their program allows students to practice key flight techniques easily, cheaply, and safely.
True north is the direction that points directly towards the geographic North Pole. This is a fixed point on the Earth's globe, relative to magnetic north which is 100s of miles away and fluctuates position.
The mark for True Course simulations adopts the in–simulation compass graphic as the icon, and pairs it with a simple typographic system.