Tongzhou New Town
- Credits
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John Pobojewski
Concept, Design Direction, AudioTaek Hyun Kim
DesignKyle Green
AnimationZach Minnich
3D
Designed while at Thirst
Beijing's next massive urban expansion is headed east to Tongzhou New Town — a district at the end of China's Grand Canal expected to grow by over one million people in the next 15 years.
In response to an international competition, SOM's Urban Design studio created a visionary and sustainable new master plan. Led by Thomas Hussey, the team's plan is centered on the canal, designed around people not cars, and woven with seven connected systems of water, nature, transit, energy, streets, culture, and diversity.
Three short films were created in Mandarin, as well as a distinct visual brand that featured custom Chinese characters of seven woven threads and seven motion capture figures.
Seven animated figures were created using motion capture data from tai chi.

Tong zhou translates as 'Connected to water.' Each system of the plan is connected by typography: Connect to Nature, Connect to Transit, Connect to People
The plan itself was illustrated in unique axon animations.