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Thirst Design Silverroom Block Party Posters

The Greater Good Silverroom Block Party

Client
Silverroom
Community
Civic
Services
Branding
Environments
Credits

Nick Adam
Design Direction, Design

Rick Valicenti
Design Direction

Aisha McDaniel
Design

Designed while at Thirst

The Silverroom Block Party is Chicago’s annual celebration of cultural diversity through expression, music, and art. Thirst's Rick Valicenti and Nick Adam were joined by design intern Aisha McDaniel from Chicago State University in designing the visual identity system. With nearly 40,000 attendees and a one-day economic impact of $2 million the 2019 event was titled THE GREATER GOOD in acknowledgment of community. Built of differently sized circles, the iconic ‘g’ becomes a symbol for the event and the community, graphically representing both sound and a gathering.

Thirst Design Silverroom Block Party 5

Staff and volunteers ensured everyone was doing good

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Different yet related

Silver Room Greater Good typography design

Typography was minimal

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House DJ Ron Carroll

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Event banners

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Event programs printed and distributed by The Chicago Reader

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Thirst Design Silverroom Block Party 24

Greater good bye