Taste of Chicago
- STA 100 2020
Design Direction, Strategy, Design
The Taste of Chicago is the world’s largest culinary festival. More than just food, activities have included live music from artists such as Janelle Monae, Chance the Rapper, and Los Lonely Boys.
This year the City of Chicago partnered with the Design Museum of Chicago to commission Nick Adam of Span to design materials that would raise money for the Arts for Illinois Relief Fund.
2020 marks the Taste's 40th anniversary, starting in 1980 with Mayor Jane Byrne continuing today with Mayor Lori Lightfoot. This year the festival won't take place in Grant Park due to COVID-19, the Taste of Chicago has been reimagined to showcase the diversity of Chicago’s culinary scene while supporting local nonprofits and frontline workers with free meals.
Our design expresses Chicago-ness while positioning the city as the United States’ culinary capital.