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Goodhand Sushi

Client
YSJ
Community
Restaurant
Services
Branding
Illustration
Credits

Bud Rodecker
Design Direction

Suzie Shin
Design, Illustration

Span was engaged for the naming and branding of a sushi restaurant in Florida. Bud Rodecker and Suzie Shin took the concept of affordable omakase and sought a name that would honor Japanese tradition with an American twist. Goodhand Sushi highlights the expertise of the chef in crafting an excellent course and customer experience. A custom hand-written logo accompanies illustrations of seafood and a master's hands making sushi.

YSJ Goodhand Sushi Webpost 200601 1 SS 2
YSJ Goodhand Sushi Webpost 200601 1 SS 3
YSJ Goodhand Sushi Webpost 200601 1 SS 4

Making sushi is an art form in itself, with specific techniques to form the rice and fish using only your hands.

YSJ Goodhand Sushi Webpost 200601 1 SS 5

Gold-foil stamped business cards featuring varying illustrations.

YSJ Goodhand Sushi Webpost 200601 1 SS 6

Gold-foil stamped hardcover menu and changeable letter-size prints to swap out for lunch or dinner.

YSJ Goodhand Logo 200629 3 ZM
YSJ Goodhand Sushi Webpost 200601 1 SS 7

The process of naming included many sticky notes, written surveys, and video interviews.