Span

Open Navigation Close Section

Goodhand Sushi

Client
YSJ
Community
Restaurant
Services
Branding
Illustration
Naming
Credits

Bud Rodecker
Design Direction

Suzie Shin
Design, Illustration

Span was engaged for the naming and branding of a sushi restaurant in Florida. Bud Rodecker and Suzie Shin took the concept of affordable omakase and sought a name that would honor Japanese tradition with an American twist. Goodhand Sushi highlights the expertise of the chef in crafting an excellent course and customer experience. A custom hand-written logo accompanies illustrations of seafood and a master's hands making sushi.

YSJ Goodhand Sushi Webpost 200601 1 SS 2
YSJ Goodhand Sushi Webpost 200601 1 SS 3
YSJ Goodhand Sushi Webpost 200601 1 SS 4

Making sushi is an art form in itself, with specific techniques to form the rice and fish using only your hands.

YSJ Goodhand Sushi Webpost 200601 1 SS 5

Gold-foil stamped business cards featuring varying illustrations.

YSJ Goodhand Sushi Webpost 200601 1 SS 6

Gold-foil stamped hardcover menu and changeable letter-size prints to swap out for lunch or dinner.

YSJ Goodhand Logo 200629 3 ZM
YSJ Goodhand Sushi Webpost 200601 1 SS 7

The process of naming included many sticky notes, written surveys, and video interviews.