Goodhand Sushi Brand Identity
- Credits
-
Bud Rodecker
Design DirectionSuzie Shin
Design, Illustration
Span was engaged for the naming and branding of a sushi restaurant in Florida. Bud Rodecker and Suzie Shin took the concept of affordable omakase and sought a name that would honor Japanese tradition with an American twist. Goodhand Sushi highlights the expertise of the chef in crafting an excellent course and customer experience. A custom hand-written logo accompanies illustrations of seafood and a master's hands making sushi.
Making sushi is an art form in itself, with specific techniques to form the rice and fish using only your hands.
Gold-foil stamped business cards featuring varying illustrations.
Gold-foil stamped hardcover menu and changeable letter-size prints to swap out for lunch or dinner.
The process of naming included many sticky notes, written surveys, and video interviews.