SunStyle Brand Identity
- Credits
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John Pobojewski
Concept, Design DirectionNick Adam
DesignZach Minnich
3D
Buildings account for over 35% of energy-related carbon emissions every year. How can they become more efficient while generating their own energy? SunStyle addresses this important need by developing an innovative solar roof system that combines photovoltaic cells with a glass roofing shingle — roof and solar panel as one.
After 20 years of research & development and over 500 installations, the company was ready to expand its US and European presence. Span created a complete brand strategy across multiple mediums to elevate the brand within the market in order to better appeal to investors, specifiers, architects, and contractors.
Typographic refinements to the SunStyle logotype and an icon that symbolizes the product — a sun tile
An overscaled 12 ✕ 12" brochure
The brochure tells SunStyle’s story to potential investors and specifiers alike, highlighting past projects and the product potential.
Pocket folder for tear sheet
Sales brochure and tear sheet
Original 3D visualizations by Span
Highlighted in a short overview film, Span brought the SunStyle Solar Roof System to life through 3D architectural visualizations of buildings of the future.