One Oak Brook Commons Identity & Website
- Credits
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John Pobojewski
Concept, Design Direction, StrategyZach Minnich
Design, 3D, IllustrationKathleen Hinkel
PhotographyNick Adam
Lettering
One Oak Brook Commons offers the luxury rental lifestyle in the heart of Oak Brook, an affluent suburb just west of Chicago. Span was invited to create a distinctive visual identity as part of Hines’s larger Oak Brook Commons mixed use development.
Oak Brook’s historic presence as a Midwestern hub for competitive international polo inspired a collection of brand images around the kinetics and style of the sport that are balanced by crisp and custom lettering.
Original lifestyle and neighborhood photography were also commissioned from Kathleen Hinkel to highlight local sights.
For over 100 years, Oak Brook has been an important destination for world-class sport. One OBC celebrates this rich history through vignettes of the sport.
A time-lapse collage of the motion of a polo mallet in play adds motion to the brand language
Logo logic construction
A full leasing website features a custom Entrata integration for leasing availability.
Brochure cover in silver foil of the custom polo rider illustration
Full-spread ad
Building identification signage
