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One OBC Logo Hero

One Oak Brook Commons

Real Estate

John Pobojewski
Concept, Design Direction, Strategy

Zach Minnich
Design, 3D, Illustration

Kathleen Hinkel

Nick Adam

One Oak Brook Commons offers the luxury rental lifestyle in the heart of Oak Brook, an affluent suburb just west of Chicago. Span was invited to create a distinctive visual identity as part of Hines’s larger Oak Brook Commons mixed use development.

Oak Brook’s historic presence as a Midwestern hub for competitive international polo inspired a collection of brand images around the kinetics and style of the sport that are balanced by crisp and custom lettering.

Original lifestyle and neighborhood photography were also commissioned from Kathleen Hinkel to highlight local sights.

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One OBC Polo1 One OBC Polo2

For over 100 years, Oak Brook has been an important destination for world-class sport. One OBC celebrates this rich history through vignettes of the sport.

One OBC Mallets 1

A time-lapse collage of the motion of a polo mallet in play adds motion to the brand language

One OBC Logo Logic

Logo logic construction

A full leasing website features a custom Entrata integration for leasing availability.

One OBC Website Mobile
One OBC Brochure Cover

Brochure cover in silver foil of the custom polo rider illustration

One OBC Brochure Pages
One OBC Business Card 2 One OBC Letterhead Envelope
One OBC Magazine Ad

Full-spread ad

One OBC Exterior Signage 1

Building identification signage

One OBC Crest 2