Open Navigation Close Section
One Chicago Apartments Logo

One Chicago Rentals

JDL Development
Real Estate

John Pobojewski
Concept, Design Direction, Strategy, Design

Nick Adam
Design, Illustration, Lettering

Zach Minnich
Design, Illustration

Brett Burwell

Classic Color

Three distinct rental offerings exist at One Chicago — JDL’s reimagining of urban living. Rethinking residential real estate as high-end product design, Span designed a suite of brands that emphasize the differences in lifestyle between the apartments at 1 West Chicago, and the apartments and lofts at 23 West Chicago.

A custom monoline typeface was drawn to harmonize with the existing One Chicago brand and unite all three offerings together, while different graphic patterns give each offering its own attitude, creating both recognition and distinction within the market. All aspects of the branding were designed and produced by Span, including printed materials, signage, and a custom website built in Craft CMS and seamlessly integrated with Yardi’s RentCafé platform.

Visit site

One Chicago Apartments OC Sans

Custom alphabet based on the One Chicago logo


Each rental offering had a distinct texture, inspired by architecture and attitude

OC Brochure Covers 1

Three brochures showcase each offering, together with a shared amenity brochure

One Chicago Apts Folder 1
One Chicago Apts Stationary 1 OC Apartments Storyboard 211109 1 CK

The cinematic website is built in Craft, with fluid transitions between pages and content

One Chicago Apartments Mobile Homepage

Each offering has a distinct section of the website, highlighting specific photography, amenities, and floor plans.

One Chicago Apartments Mobile 23 West Lofts
OC Apartments Storyboard 211108 1 CK6 OC Apartments Storyboard 211108 1 CK7
OC Apartments Storyboard 211109 1 CK12 OC Apartments Storyboard 211109 1 CK11
OC Apartments Storyboard 211109 1 CK16 OC Apartments Storyboard 211108 1 CK18