Design Direction, Strategy, Design
Moss is the one-stop-shop for retail and commercial environmental graphics, event branding, and trade show exhibits. They partner with brands around the world to tell their stories through compelling experiences. Across three continents, Moss sustainably blends materials, technology, and technique. Through global sourcing, fabrication, printing, and technical design, Moss is a proven partner for limitless brand presentation possibilities.
Moss engaged Span to reposition and refocus their brand strategy. Our work together moved Moss away from a focus on manufacturing and helped them speak in the language that their designer clients use. Now, rather than using the vague term “solutions development” to describe their offerings, Moss is proudly declaring itself to be a design and brand partner in every step of the process. This simple shift shows that Moss can meet their clients every step of the way, whether that is acting as a printing and manufacturing partner, or as a retail display partner from concept to completion.