Kohler K150 Campaign
K150 Campaign Assets
Kohler is celebrating its 150-year anniversary in 2023 with the campaign "Come All Creators." The campaign aims to celebrate not only the company's past, present, and future, but also the creativity of its customers and the broader community of creators.
To commemorate this special occasion, Span designed a visual system that builds on the kit of assets designed by contemporary artist Daniel Arsham and positioning from Kohler. Span ensured that the campaign was flexible enough to work across all media, worldwide, for all of Kohler's businesses.
The "Come All Creators" campaign is bold, flexible, and celebratory for various events and marketing collateral to be created during this milestone year.
Span took the color palette created by Daniel Arsham and tested the contrast of each color combination to ensure accessibility across all platforms.