Kohler K150 Campaign
- Credits
-
Bud Rodecker
Design DirectionAlyssa Arnesen
DesignCheryl Kao
Design
- Also
Daniel Arsham
K150 Campaign Assets
Kohler is celebrating its 150-year anniversary in 2023 with the campaign "Come All Creators." The campaign aims to celebrate not only the company's past, present, and future, but also the creativity of its customers and the broader community of creators.
To commemorate this special occasion, Span designed a visual system that builds on the kit of assets designed by contemporary artist Daniel Arsham and positioning from Kohler. Span ensured that the campaign was flexible enough to work across all media, worldwide, for all of Kohler's businesses.
The "Come All Creators" campaign is bold, flexible, and celebratory for various events and marketing collateral to be created during this milestone year.
Span combined the various K150s in a ribbon motif that divides content and provides structure to all campaign assets.
The K150 ribbons can flex to fit any dimension or orientation.
Span designed a suite of campaign expressions that show the various ways in which K150 collateral can be composed and utilized for marketing materials.
A variety of K150 e-vites and email signatures were created for the Kohler team to use throughout 2023.
Span also mocked up screensavers and standing banners for K150 speaking engagements.
Process
Span took the color palette created by Daniel Arsham and tested the contrast of each color combination to ensure accessibility across all platforms.
