Juice Branding
- Credits
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Bud Rodecker
Design Direction, NamingCheryl Kao
DesignMarisa Cruz
Design
Juice is a cannabis point-of-sales system that is built by cannabis retailers, for cannabis retailers. Span worked with the team to develop the name, Juice, to strategically elevate the brand. Juice has an energetic, confident, and modern tone that pushes towards society’s normalization of cannabis in a modern retail environment, while breaking the historical cannabis cliches. It reflects optimism, empowerment in powering up sales, and energizing the industry and its retailers.
The identity system created is simultaneously playful and trustworthy, incorporating a graphic juice droplet element that expands into a comprehensive identity.
