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Hoerr Schaudt Brand Identity

Hoerr Schaudt
Landscape Arch

John Pobojewski
Design Direction

Leah Wendzinski

Clark Nelson

Tracy Taylor

Valorie Born

Span created a new brand identity and website for landscape design firm Hoerr Schaudt to more authentically reflect their approach of creating gardens that delight for both residential estates and commercial/civic spaces.

Working together with artist Tracy Taylor and brand strategist Valorie Born, Span created a modern yet approachable typographic system to work in concert with a series of original cut paper collages reflecting plant silhouettes and layering — two key aspects of Hoerr Schaudt’s practice.

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The website is completely responsive, showcasing the portfolio and team on any device.

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Cut-paper collages created by Tracy Taylor are used throughout different materials to frame content.

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Span worked closely with Hoerr Schaudt to identify an authentic linguistic voice.

The website, developed in Craft and completely content-managed by the Hoerr Schaudt team, presents their immersive portfolio of project photography in a vertically-scrolling visual story.

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A rigorous set of marketing templates streamline and unify how different partners respond to new business requests.