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Eight Eleven 9

Eight Eleven Uptown

Client
JDL Development
Community
Real Estate
Services
Branding
Interactive
Print
Credits

John Pobojewski
Design Direction, Design

Rick Valicenti
Concept, Design Direction

Kyle Green
Design

Designed while at Thirst

A visual identity for this modern luxury apartment highrise in the Uptown neighborhood. The branding uses a torn edge in reference to Uptown's layers of urban grit, juxtaposed with classic Chicago modernist typography and a somewhat obvious nod in the logotype — all gestures inspired by design legend John Massey.

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