Writers Theatre Signage

Client: Studio Gang Architects

Community: Architecture

Services: Environmental Signage

Credits

John Pobojewski
Concept, Design

Rick Valicenti
Concept, Design Direction

Poblocki Sign Company
Fabrication

Forms + Surfaces
Fabrication

Leviathan
Programming

Steve Hall, Hedrich Blessing
Photography

Also: WT identity/branding by Lowercase, Inc.

Designed while at Thirst

Inspired by Studio Gang Architects' bold yet elegant interpretation of the modern theatre, John Pobojewski led the design for this comprehensive signage package that is tightly integrated with the architecture.

Many unique applications create a sense of place, including an indoor season marquee, unique donor woven wood wall, and an innovative digital signage package.

An outlined expression of the logo provides scale and recognition without added visual weight.

A custom digital signage package showcases everything from new productions to cast listings — all bespoke to Writers' needs.

Inside, a marquee wall displays the plays for the season.

Individual letters allow theatre staff to "hand set" the name of each production.

The donor wall appears to be weaved of wood, a gesture inspired by Tudor architectural structure.

Each name can be removed or replaced easily

20+ years of Writers' history is represented in a custom exhibit "bookshelf" corridor.

The modular peg mounting system allows new pieces to be added or replaced in the future.