Each year, the SOM Foundation challenges the next generation of designers to confront urgent global questions through research and exploration. Their 2025–26 Awards topic explores the potential of mobility corridors.

Span continued our collaboration with the Foundation, designing this year’s campaign identity by channeling light and shadow as metaphors for movement, connection, and transformation. The graphic system suggests the shifting perspectives experienced along a journey—whether across landscapes, infrastructures, or communities.

Through digital platforms and social campaigns, the identity communicates clarity and momentum, while leaving space for interpretation by fellows and jurors alike. As with previous years, the system is designed to adapt seamlessly across formats, amplifying the Foundation’s mission to support and inspire emerging voices in architecture, design, urbanism, and beyond.