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SOMF Air 220919 EM 01

2022–23 Awards Campaign

Client
SOM Foundation
Community
Architecture
Academic
Services
Campaign
Credits

John Pobojewski
Concept, Design Direction, Strategy

Ell Mortensen
Design, Illustration

Marisa Cruz
Animation

SOM Foundation offers five awards to architecture and design students across the United States, Europe, and China, all with the purpose of creating rigorous interdisciplinary research. Span created the visual campaign for the 2022–23 Awards and their theme of Shaping Our World Through Air.

Mist and fog-like abstract forms compose the background for each award, put into motion as if moved by currents of air. Each form is a highly abstracted monogram for either the award itself or the theme of A-I-R.

SOMF Air 220919 EM 02

Social media posters

SOMF Air 220919 EM 05

Abstract monograms make up the backgrounds for the Robert L. Wesley Award and the Structural Engineering Fellowship