Sunstyle USA Brand Identity
Concept, Design Direction
Buildings account for over 35% of energy-related carbon emissions every year. How can they become more efficient while generating their own energy? Sunstyle USA addresses this important need by developing an innovative solar roof system that combines photovoltaic cells with a glass roofing shingle — roof and solar panel as one.
After 20 years of research & development and over 500 installations, the company was ready to expand its US presence. Span created a complete brand strategy across multiple mediums to help elevate the product within the market to potential investors, specifiers, and contractors.