ON TO 2050 Executive Summary
- Credits
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John Pobojewski
Concept, Design Direction, DesignLeah Wendzinski
DesignZach Minnich
Design, 3DSuzie Shin
IllustrationDave Burk Photography
PhotographyUrbanLab
Architecture, Illustration
Designed while at Thirst
Every ten years, CMAP is responsible for creating a 30-year comprehensive regional plan for Chicago and the surrounding seven counties. Thirst designed the executive summary of ON TO 2050 — as well as the brand and website — to captivate key stakeholders and state government leaders around the plan’s recommendations.
Architectural photography studio Dave Burk and urban design firm UrbanLab were selected by CMAP to capture a visual impression of our region, both now and in the future. John Pobojewski helped direct the imagery in close collaboration with both firms, creating one cohesive visual impression that is vibrant, diverse, optimistic for the future, and focused on people.
Data graphics tell the story of the Chicago region today and its relationships to peer regions.
UrbanLab envisions the future of walkable communities, imagining potential new infrastructures around goods movement and autonomous transit
Dave Burk captures the region and the rich diversity of experiences that exist today — from urban center to wilderness
Illustration: Incentives vs. Development
Illustration: Future smart infrastructures
