Full Eclipse Identity
- Credits
-
Rick Valicenti
Concept, DesignNick Adam
Design DetailJohn Pobojewski
Animation, AudioTed Stoik
Writing
Designed while at Thirst
Where vision becomes life. Full Eclipse is the forthcoming character creation studio of Hollywood’s leading special effects makeup artist, Mario Torres. Thirst's Rick Valicenti and Nick Adam were brought on to design a visual identity that embodied the craft and characterful essence of the practice. This identity system includes multiple sound and motion expressions, a website, environmental graphics, and custom furniture.
Over the last 25 years, Mario has worked at almost every makeup effects studio in Hollywood. Some of his more recent work has been featured in films like Avengers: Infinity War, Guillermo del Toro’s The Shape Of Water, Christopher Nolan's The Dark Knight Rises, and the currently in production Avatar 2.
Different spacial perspectives were used across the three core identity expressions
The identity system uses a total of eight different expressions
The master mark consisted of eclipsed type set on a circle
Bespoke letterforms were crafted inline to be characterful and harmonious
Motion and sound expressions were designed as feature film bumpers
Each card was designed from an integral system
Studio note pads for sketching
The second of two motion and sound expressions designed for bumpers of feature films
An eye-like look for Social media profiles
The custom reception desk was designed based on the diagram of an eclipse
48" engraved and backlit cameos for the conference room
Larger than life photograms of Mario’s creatures filled the studio’s reception area
Full screen web experience
Image movement burns across the screen
Roll over states pushed
For on-site work
To announce the studio’s launch